Less motto. More momentum.
In one study, 80% of company leaders indicated that they would not achieve their strategic objectives.
The problem is, even the best strategies often fail in execution for reasons such as:
- Little visible sponsorship and support by leaders and key personnel during implementation.
- Lack of alignment or buy-in on what is to be implemented and how success will be measured.
- Not enough planning for how change will be handled across the organization.
- Having the wrong people in key positions.
- Poor—or no—communication.
- Leaders who don’t know what they don’t know.
- Employees not doing the “right” things.
Successful strategy execution requires groups of people in an organization to think, interact and perform in a specific way.
Bottom line, it’s all about behavior.
Applied Behavioral Science is perfect for:
- Assessing the dynamics of a company and identifying the obstacles and enablers to desired behavior.
- Driving the necessary changes to removing obstacles and strengthening enablers.
- Embedding those changes in the company culture—ensuring ongoing success.
Sound like a strategy?