Less motto. More momentum.

In one study, 80% of company leaders indicated that they would not achieve their strategic objectives.

80%. Wow.

The problem is, even the best strategies often fail in execution for reasons such as:

  • Little visible sponsorship and support by leaders and key personnel during implementation.
  • Lack of alignment or buy-in on what is to be implemented and how success will be measured.
  • Not enough planning for how change will be handled across the organization.
  • Having the wrong people in key positions.
  • Poor—or no—communication.
  • Leaders who don’t know what they don’t know.
  • Employees not doing the “right” things.

Successful strategy execution requires groups of people in an organization to think, interact and perform in a specific way.

Bottom line, it’s all about behavior.

Applied Behavioral Science is perfect for:

  • Assessing the dynamics of a company and identifying the obstacles and enablers to desired behavior.
  • Driving the necessary changes to removing obstacles and strengthening enablers.
  • Embedding those changes in the company culture—ensuring ongoing success.

Sound like a strategy?