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Home > About CLG > The Science Behind CLG
More than a century of research into Applied Behavioral Science has provided us with an understanding of why people act—or do not act—in certain ways. CLG consultants understand the proven and tested laws of human behavior and can connect these principles to multiple business challenges. By applying the principles of Applied Behavioral Science, CLG has become a world leader in behavior-based strategy execution and performance improvement consulting.

CLG will show you how to unlock the powerful driver of any business success: BEHAVIOR. Becoming aware of the laws that govern the behavior of ourselves and the people around us allows us to influence, reinforce, and/or change those behaviors and perform at our fullest potential.

Attention to behavior in the workplace is paramount to success for any initiative. Leadership teams that design enterprise-wide changes in strategy or processes and see them fall flat when they “go live” typically do not connect their ideas and plans to the behaviors of the people responsible for carrying them out. Organizations that execute well and move nimbly through changes in market environments are fully tuned into the relationship between behavior and results.

Our consultants have studied how the behaviors of leaders, managers, and front-line employees work to enable or disable an initiative. Our people know the science—and know how it plays out in real-life, from board rooms to training classrooms. We know what motivates and discourages people from reaching peak performance, and we put that knowledge to work for you.

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