Embedding ABS in Your Culture

The culture of an organization is not something that can be easily manipulated, yet it has a powerful influence on the thinking and behavior of its employees. Because their daily actions and decisions are rooted in the company’s history, it is important for leaders to have concrete methods for effective execution, obtaining discretionary performance, and impacting the cultural elements that make up an organization.

CLG has a profound impact on organizations through the masterful application of Applied Behavioral Science (ABS). ABS is CLG’s core strategy for changing those behaviors that matter most to the business and to the lives of its members. By utilizing ABS, leaders can ensure success in an array of levers for driving their business. In learning and developing competency in ABS, leaders will develop the skills to:

• Define a new culture in which desired behaviors are encouraged and key leadership practices are prevalent
• Develop a stronger ability to execute strategic priorities
• Create a high level of employee engagement and maintain retention over long periods of time

To sustain proficiency in ABS, or Make-It^® Last, CLG supports organizations in embedding ABS into everyday practices so that the desired business results are sustained and built upon, and new practices are passed on to future generations. To accomplish this, CLG builds the ABS fluency of leaders during the implementation of an organization’s strategic initiative. The key to the success of the initiative therefore becomes not only achieving the business goals through superior execution, but also through superior leadership – both are at the very core of CLG’s Performance Catalyst^® and Change Catalyst^SM methodologies.

With ongoing attention to the Applied Behavioral Science of behavior change, every company can become and remain high performing. And that will pay dividends long into the future.